Unusually, the restaurant has an actual vine inside the restaurant, planted within the floor. Focusing on this unique feature, I created an illustration of the vine to use as a graphic throughout the identity. The style, colours and typefaces of the identity were carefully chosen to reflect the contemporary, elegant interior design of the restaurant. The result is a unique design that reflects the sophisticated atmosphere and brand well.
Branding for Butlers Restaurant
Brand Identity for a restaurant undergoing new ownership and refurbishment that carries through consistently to menus, signage, stationery and the website. The new identity resulted in a successful re-launch with positive feedback from staff and customers.