I'm a qualified, professional graphic, branding and website designer. Passionate about business and design, I work with businesses seeking to refresh or evolve with high impact creative branding and communications.
I've spent the past 14 years working as an independent freelancer . I partner with businesses and agencies to create compelling, relevant visual communications that clearly tell the brand's story. These include the business services sector, sustainable technology, leisure, retail, property and tourism industries.
My aim is to clearly understand a client’s business in order to produce creative work that solves their specific design issues. So I listen, advise, sketch, design, develop and put into production. My approach is results driven with a transparent process and dedication to delivering projects with professionalism.
I've spent the past 14 years working as an independent freelancer . I partner with businesses and agencies to create compelling, relevant visual communications that clearly tell the brand's story. These include the business services sector, sustainable technology, leisure, retail, property and tourism industries.
My aim is to clearly understand a client’s business in order to produce creative work that solves their specific design issues. So I listen, advise, sketch, design, develop and put into production. My approach is results driven with a transparent process and dedication to delivering projects with professionalism.
Profile:
Skilled website UI, graphic, print and branding designer with strong conceptual ability and creative flair.
Possessing a combination of excellent graphic design, website UI design skills, wireframing, prototyping, and proficient technical ability.
Excellent WordPress skills, developing bespoke themes with Bootstrap 4, theme integration and implementation. In-depth knowledge and coding of standards based HTML5, ability to hand code CSS, email design and code.
Extensive experience interpreting project briefs accurately and translating them into creative concepts and solutions, exceeding client expectations.
Passionate about brand and corporate identity, and adherence to guidelines.
Resourceful creative thinker, accomplished at quickly sketching ideas on paper before creating them digitally.
Extensive typographic and layout knowledge and attention to detail.
Manage multiple projects simultaneously. Excellent communicator able to work as part of a team or as the sole designer.
My work and experience covers 3 areas:
Branding
Logo and brand identity design and development, brand guidelines
Websites
Design, user interface, CSS & HMTL, wireframing and prototyping, email design (Mailchimp or hand coded). I have 10 years experience designing and developing websites with WordPress and marketing those websites digitally, offering client training and support.
Print
Design projects; brochures, display & signage, catalogues, advertising. Experienced at print management.
My work and experience covers 3 areas:
Branding
Logo and brand identity design and development, brand guidelines
Websites
Design, user interface, CSS & HMTL, wireframing and prototyping, email design (Mailchimp or hand coded). I have 10 years experience designing and developing websites with WordPress and marketing those websites digitally, offering client training and support.
Design projects; brochures, display & signage, catalogues, advertising. Experienced at print management.
Work Experience
Freelance: Sussex, UK and Cape Town 2002 - present
Freelance designer delivering clients design requirements across responsive websites, online marketing, branding and print.
Client Successes
European Entrepeneurs Fund
Designer to various technology companies as part of the EEF, a UK government initiative to support Cleantech companies. Created communications that enabled investment opportunities and growth.
Designer to various technology companies as part of the EEF, a UK government initiative to support Cleantech companies. Created communications that enabled investment opportunities and growth.
Towards Successful Commercialisation
Brand Identity and website designed to attract speakers and attendees and raise the profile of the London TSC business conference that resulted in a successful, well attended event. logo / brand identity / website / email / display
Brand Identity and website designed to attract speakers and attendees and raise the profile of the London TSC business conference that resulted in a successful, well attended event. logo / brand identity / website / email / display
Clean Growth Fund
Creation of an identity as part of a major branding exercise that resulted in a clearer brand communication and consistency of brand application. logo / brand identity / guidelines / websites / Documents /Internal comms
Creation of an identity as part of a major branding exercise that resulted in a clearer brand communication and consistency of brand application. logo / brand identity / guidelines / websites / Documents /Internal comms
Previous Experience
Senior Designer
Zurich Financial Services, Swindon, UK 2001-2002
Part of a team rebranding Zurich. Design and management of items to print, including photographic direction, within the new brand guidelines. Overseeing Midweight designers and Artworkers.
Part of a team rebranding Zurich. Design and management of items to print, including photographic direction, within the new brand guidelines. Overseeing Midweight designers and Artworkers.
Greenwich Mean Time, Chichester, Sussex, UK 1997-2001
In-house designer for a software development company. Developed the brand identity and carried it through to promotions, brochures and packaging for UK, Europe and the USA.
In-house designer for a software development company. Developed the brand identity and carried it through to promotions, brochures and packaging for UK, Europe and the USA.
1989 - 1997
Various positions as Art Director at advertising agencies working within creative teams to develop and deliver campaigns. Responsibilities included generating concepts, photographic shoot direction, design and artwork.
Art Director
Young & Rubicam Advertising, Sandton, Johannesburg 1995 - 1997
Newspaper and magazine advertising campaigns for Pick n Pay.
Newspaper and magazine advertising campaigns for Pick n Pay.
Art Director
Greenshields, Fisher Jackson Advertising, Sandton, Johannesburg 1994 - 1995
Advertising campaigns for Microsoft, Nike, and Polaroid.
Advertising campaigns for Microsoft, Nike, and Polaroid.
Art Director
Edcon, Golf Reef, Johannesburg 1992- 1994
Catalogues and brochure design with photographic art direction for Edgars.
Catalogues and brochure design with photographic art direction for Edgars.
Assistant Art Director
Hunt Lascaris TBWA Advertising, Sandton, Johannesburg 1990 - 1991
Advertising campaigns for BMW, Sasol, Schweppes and Crown Paints. Designed Schweppes packaging which was in production for 13 years.
Advertising campaigns for BMW, Sasol, Schweppes and Crown Paints. Designed Schweppes packaging which was in production for 13 years.
Assistant Art Director
Ogilvy Advertising, Sandton, Johannesburg 1989 - 1990
Advertising campaigns for Sun International, Perm Building Society and SAB.
Advertising campaigns for Sun International, Perm Building Society and SAB.
Education
WITS Technikon, Graphic Design Diploma, Johannesburg 1985-1988. Winner of 2 student design awards.
National School of the Arts, Braamfontein, Johannesburg 1981-1984. Distinction for design.
Other Interests
Photography, architecture, art, the environment, hiking, travel and spending time with family.